Sharks 3D to make a splash at the IMAX Theatre-At-Bristol
From 28 January 2006

The UK premiere of SHARKS 3D is to be held January 25th at the IMAX Theatre-At-Bristol in the presence of HRH Prince Michael of Kent; Dr. Jon Hutton, director of the UNEP World Conservation Monitoring Centre; and Jean-Jacques Mantello, film director.

Opening to the public on 28 January, Sharks 3D is a fascinating IMAX film offering incredible up-close encounters with the Lions and Tigers of the Ocean. It is presented by renowned ocean explorer Jean-Michel Cousteau and is supported by the United Nations Environment Programme (UNEP).

Audiences can come face-to-face with a multitude of shark species, including the Great White, Hammerhead, and Whale Shark, experiencing them as they truly are in their natural habitat. The film explores why sharks are essential to the survival of our ocean life and viewers will discover that they are not wicked man-eating creatures, but wild, fascinating, and highly endangered animals. As the ultimate predator, which began roaming the waters millions of years before the appearance of the dinosaurs, they are the final element in the marine food chain cycle, maintaining the complex webs of life below them.

Despite their position at the top of their food chain, sharks are increasingly endangered by humans. More than 100 million sharks and shark-like fish are caught and slaughtered each year. Some species have declined in number by as much as 80% in the past decade, and are well on their way to becoming extinct within the next 10 years.

SHARKS 3D delivers a compelling conservation message, dispelling the myths and correcting the inaccuracies that make sharks the object of human hatred. Audiences will experience the real beauty of these creatures and gain a rare insight into the stunning environment in which they live.

Simon Jones, At-Bristol’s Head of Marketing and IMAX says, ’The film’s 3D effects really place you in the middle of the colourful undersea world. Along with incredible shark encounters, you will also get up close to sea lions, be surrounded by huge schools of fish and get so near to manta rays and jellyfish swimming past, you can reach out and touch them! Sharks 3D isn’t just a movie…it’s an exhilarating experience!’

Tickets to this underwater adventure are charged at standard IMAX prices. For bookings and film times please call 0845 345 1235 or click here for further information.

To contact the At-Bristol Press Office, please call Annabel Iles:
Tel: 0117 915 7152, fax: 0117 915 7200 or email annabel.iles@at-bristol.org.uk

Note to Editors:

  1. At-Bristol, a registered charity, has won 13 awards since opening in 2000 including the Good Britain Guide 2001’s ‘Family Attraction of the Year’ and ‘Large Attraction of the Year’ in the England in Excellence Awards South West. It consists of three attractions:
    Explore-At-Bristol - a hands-on science centre, IMAX® Theatre-At-Bristol - the largest cinema screen in the west of England and Wildwalk-At-Bristol - a journey from the origins of life to the ends of the Earth.

  2. It is a Landmark Millennium Attraction whose principal partners include the Millennium Commission (£44.3 million), the South West of England Regional Development Agency (£17.1 million) and Bristol City Council (£15.7 million).