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BRISTOL STILL BELIEVES IN SANTA…55 000 and COUNTING!
The Polar Express 3D returns to celebrate Christmas in At-Bristol
24 November 2006 – The Polar Express: An IMAX 3D Experience returns to the
giant screen this Christmas season, enchanting Bristol with the magical
tale about Santa.
The seasonal 3D blockbuster is back by popular demand and was a major hit
during the last two festive periods when it was screened in the IMAX
Theatre-At-Bristol. The Polar Express was also listed in this year’s
Guinness Book of World Records as the "first all-digital capture" film,
where all acted parts were done in digital capture.
First launched in 2004, The Polar Express 3D has drawn over 55 000
moviegoers to IMAX in Bristol. The average number of visitors per show far
exceeded expectations in both 2004 and 2005, with nearly 200 screenings
sold out.
‘The Polar Express 3D is one of the most popular films in our IMAX theatre
and we are excited to be bringing it back again this year. We’ve been
receiving very positive feedback and in fact received our very first
enquiry from the public way back in August! I think we might have
introduced a new tradition to celebrate Christmas!’ says Simon Jones, Head
of Marketing, At-Bristol.
‘The film never fails to delight children and adults alike and has
certainly proven to be ideal entertainment - or even an alternative to
pantomime - for the festive period. The heart-warming storyline, combined
with the impressive 3D effects, makes watching The Polar Express 3D a
magical and beautiful experience.’ adds Simon.
The film was the world’s first Hollywood feature film ever to be digitally
re-mastered into a 3D IMAX Experience and the first movie to use the
Imagemotion technology. It has also generated more than $4 million in
gross box office in the UK market alone.
Taking inspiration from Chris Van Allsburg’s enchanting Christmas story
and directed by Robert Zemeckis, Warner Bros. Pictures’ The Polar Express:
An IMAX 3D Experience combines state of the art animation and the magic of
IMAX 3D. The images virtually leap off the IMAX screen - audiences will be
grabbing at falling snowflakes, ducking as the train screeches into their
lap and feeling the howl of the steam whistle via 12,000 watts of surround
sound on a screen towering four storeys high!
Believing in Santa Claus isn't easy when all of your friends and family
insist he's just make-believe. For one doubting boy, an astonishing event
occurs. Late on Christmas Eve night, he lies in bed hoping to hear the
sound of reindeer bells from Santa's sleigh. When to his surprise, a steam
engine's roar and whistle can be heard outside his window. The conductor
(voice of Tom Hanks) invites him on board to take an extraordinary journey
to the North Pole with many other pyjama-clad children. There, he receives
an extraordinary gift only those who still believe in Santa can
experience.
Tickets to The Polar Express: An IMAX 3D Experience cost £8.00 for adults,
£6.50 for children, £6.50 for concessions and £24 for a family ticket. The
film screens from 25 November.
Call 0845 345 1235 or log on to http://tickets.at-bristol.org.uk/ for
advance tickets booking and for more festive fun, the IMAX theatre is also
screening the riotous 3D adventure Santa vs. the Snowman (PG) from 2
December.
For press enquiries please contact Mavis Choong, At-Bristol Press Office
0117 915 7152 / 0796 733 4152 /
mavis.choong@at-bristol.org.uk
The IMAX® Theatre-At-Bristol (Registered Charity No. 1049954) is the first
and only large-format cinema in the South West. With the biggest cinema
screen in the West of England – standing four storeys high and large
enough to see a whale life-size – the IMAX® Theatre pulls audiences right
into the heart of the action in a way no ordinary film presentation can.
Note to Editors:
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The Polar Express is the very first feature film to be
shot entirely in the new format of Performance Capture. The technique used
in this film surpasses Motion Capture, in that Performance Capture has the
ability to offer true human emotions and natural facial expressions with
clear and precise detail. As many as 150 reflective jewels were adhered
onto the actors' faces, including eyelids, brows, upper and lower lips,
chin line and cheeks, which took nearly two hours to achieve. With this
technique, Tom Hanks is able to portray five key characters in this film,
which was in production for over two and a half years.
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While Smokey and Steamer are floating in the engine cabin
trying to capture the cotter pin, the Flux Capacitor from Back to the
Future can be seen flickering to the left. This was deliberately added as
an ‘in-joke’, because the film was also directed by Robert Zemeckis.
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After Hero Boy pulls the whistle in the locomotive cab, he
says, "I've wanted to do that all my life". This exact same line was said
by Doc Brown (Christopher Lloyd) in Back to the Future Part III, after he
pulls the whistle in a similar type of steam locomotive. In a news photo
of Santas on strike, their placards say they're picketing Lone Pine Mall,
which is also the same mall in Back to the Future Part III.
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The locomotive in the movie is based on the Pere Marquette
1225, a restored steam locomotive located in Owosso, Michigan in US. In
fact, many of the sound effects of the train are recordings of the actual
train and a close examination of all the ticket numbers in the film
reveals that they all contain the number "1225". The train runs between
Owosso and a nearby town in Michigan for rides during festivals.
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The visuals for North Pole City are based on the
architecture of Pullman, the company town for the Pullman rail company, in
Chicago, Illinois, near the childhood home of Robert Zemeckis in the
Roseland neighborhood. The clock tower that Santa comes out of is based on
the Pullman factory Clock Tower and many of the other buildings in the
film are also based on Pullman's unique architecture.
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In the beginning of the movie, Hero Boy looks at a picture
of himself on Santa's lap in a store. The store's name on the photo is
Herpolsheimer's, an old department store in Grand Rapids, which is Chris
Van Allsburg's hometown. The store was also shown briefly in the film as
the train passes by it.
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The address spoken by the conductor early in the film
"11344 Edbrooke" is in fact the real address of Robert Zemeckis' childhood
home. The home is in a south side of Chicago neighborhood called Roseland.
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