£1.5 Million Science Exhibition to Explore Inside DNA

  • Travelling science exhibition on human genome to reach 1 million people over a five-year period
     

  • Funded by Wellcome Trust and jointly developed by At-Bristol science centre, Ecsite-uk and Wellcome Trust Sanger Institute

9 May 2007 - A unique travelling exhibition announced today is set to excite around one million people in the UK about the fast-moving science of genomics, understanding its potential and limits.

The £1.5 million five-year project entitled “Inside DNA: A Genomic Revolution” is the first UK major touring exhibition on genomics and is a result of a partnership between the Wellcome Trust, the UK’s largest charity, Ecsite-uk: the UK Network of Science Centres and Museums, and At-Bristol science centre.

Inside DNA will provide fascinating new ways for people to engage with developments in genetics through exhibits and other forums exploring the role of genomes in human biology. A programme of activities will encourage visitors to take part in the debate on our use of genomic research and help them to make informed choices at both personal and societal levels.

Inside DNA will be designed to attract visitors from a wide range of backgrounds and will be readily accessible to adults and school students – especially those of 14-19 years of age.

Funded by Wellcome Trust, the exhibition is spearheaded by Ecsite-uk, and will be produced by At-Bristol. At-Bristol will lead the management and development of the project with support and input from the renowned Wellcome Trust Sanger Institute, which will also lead the project’s scientific advisory panel.

The advisory panel is composed of leading scientific and ethical experts, who will ensure that materials presented are accurate and up-to-date.

Measuring 350 square metres – about the size of five badminton courts – Inside DNA will contain contemporary materials and experiences, with frequently updated content that is closely linked to the 14-19 curricula.

The exhibition is designed to be experiential, provoke questions and stimulate debate. It will encourage visitors to explore issues such as the role of our genes and environment in various aspects of our life, such as our health, our identity, and evolution.

In addition, it will also delve into profound ethical conundrums and questions, such as whether genetic testing might lead to potential discrimination or who will benefit most from genetic medicines and the role of national DNA databases.

The touring exhibition will kick-off in At-Bristol and subsequently be hosted by science centres and museums across the UK. In addition, Inside DNA will also include a satellite element with smaller replicable exhibits.
There will be associated learning and engagement programmes accompanying the exhibition and they will be regularly updated to coincide with significant developments in human molecular genetics and genomics throughout the five years of the project.

Clare Matterson, Director of Medicine, Society and History at the Wellcome Trust says:

"The arrival of this touring exhibition could not have come at a more appropriate time as scientific breakthroughs in the field of genetics are constantly under scrutiny from an eager public, wanting to find out more about their own health and how genes affect our susceptibility to certain diseases. The Wellcome Trust is firmly committed to engaging the public with science, and we are delighted that Inside DNA will reach such a wide audience."

Goéry Delacôte, Chief Executive of At-Bristol and Executive Director of Inside DNA’s project board, says:

“Inside DNA is unique in many respects, it breaks new ground by allowing science centres to target the untapped market of the older demographic. The set-up of the project also demonstrates an effective model of science centres leveraging on each other’s strengths and collaborating as a network. This is especially valuable in a climate where resources are scarce in this sector. At-Bristol is very proud to be at the forefront of this project, which breaks the frontier of science communication, and be part of this genomic revolution.”

Bronwyn Terrill, Project Manager, Communication and Public Engagement at the Wellcome Trust Sanger Institute says:

“Inside DNA will provide an experience of genomics to match the excitement of the research. An engaged public is vital if we, as a society, are to make the best use of information generated by genomic research.”

Linda Conlon, Chair of Ecsite-uk, says:

‘’This is much more than an exhibition. It’s about providing the right sort of information at the right level and in an easily digestible form, to encourage people to take part in the ongoing debate about how we use research in this hugely controversial area. Its aim is to help people make informed choices at both a personal and a societal level. It’s particularly exciting that Inside DNA will reach just about all parts of the UK on its five year tour.’’

For press enquiries:
Mavis Choong, At-Bristol
0117 915 7152 / 0796 733 4152 / mavis.choong@at-bristol.org.uk

Mike Findlay, Wellcome Trust
0207 611 8612 / m.Findlay@wellcome.ac.uk

Don Powell, Wellcome Trust Sanger Institute
0122 349 4956 / don@sanger.ac.uk


Notes to Editors:

  • At-Bristol (registered charity 1049954) is a leading science centre in the UK and a major player in the worldwide science centre movement. It aims to be a world-class science and discovery centre that makes distinctive, valued and recognised contributions to informal science learning and public engagement with science across Europe. A registered charity, At-Bristol has hosted more than 3 million visits to-date.

    The science centre has an extensive track record of managing and producing large-scale exhibitions. It is fast becoming a hub, developing exhibitions on behalf of and in collaboration with consortia of science centres and institutions. At-Bristol is the only UK science centre to be part of the Science Learning Centres network.

  • Ecsite-uk, the UK Network of Science Centres and Museums, represents over 40 science centres in the UK and a similar number of discovery centres in museums, botanic gardens, aquariums and zoos. Ecsite-uk was set up to give the expanding sector a strong national voice and to be the point of reference for the work of science and discovery centres. Ecsite-uk advocates government recognition for science and discovery centres and for science as a cultural resource. It will raise the profile of science centres, and establish their role as a forum for dialogue between science specialists and the public and as an informal learning resource for learners of all ages.

  • The Wellcome Trust is the largest independent charity in the UK and the second largest medical research charity in the world. It funds innovative biomedical research, in the UK and internationally, spending around £500 million each year to support the brightest scientists with the best ideas. The Wellcome Trust supports public debate about biomedical research and its impact on health and wellbeing.

  • The Wellcome Trust Sanger Institute, which receives the majority of its funding from the Wellcome Trust, was founded in 1992 as the focus for UK sequencing efforts. The Institute is responsible for the completion of the sequence of approximately one-third of the human genome as well as genomes of model organisms such as mouse and zebrafish, and more than 90 pathogen genomes. In October 2005, new funding was awarded by the Wellcome Trust to enable the Institute to build on its world-class scientific achievements and exploit the wealth of genome data now available to answer important questions about health and disease. These programmes are built around a Faculty of more than 30 senior researchers. The Wellcome Trust Sanger Institute is based in Hinxton, Cambridge, UK.